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Social Media Image Sizes (Pixels)

Instagram
Image Type Dimensions (px) Aspect Ratio
Profile Picture320 x 3201:1
Square Post1080 x 10801:1
Portrait Post1080 x 13504:5
Landscape Post1080 x 5661.91:1
Stories & Reels1080 x 19209:16
Facebook
Image Type Dimensions (px) Notes
Profile Picture170 x 170Displays as circle
Cover Photo820 x 312Desktop (Mobile: 640x360)
Shared Image1200 x 630Standard link share
Event Cover1920 x 1005Facebook Events
Stories1080 x 1920Full screen vertical
Pinterest
Image Type Dimensions (px) Aspect Ratio
Profile Picture165 x 1651:1
Standard Pin1000 x 15002:3
Square Pin1000 x 10001:1
Story Pins1080 x 19209:16
Board Cover600 x 6001:1
YouTube
Image Type Dimensions (px) Notes
Channel Profile800 x 800Rendered as circle
Channel Banner2560 x 1440Min safe area: 1546 x 423
Video Thumbnail1280 x 720The most critical image!
Shorts1080 x 1920Vertical video
LinkedIn
Image Type Dimensions (px) Notes
Profile Photo400 x 400Professional headshot
Personal Cover1584 x 396Background banner
Company Logo300 x 300Company pages
Company Banner1128 x 191Company pages
Shared Post1200 x 627Standard feed post
Twitch
Image Type Dimensions (px) Notes
Profile Picture256 x 256Max 10MB
Profile Banner1200 x 480Top of channel page
Offline Banner1920 x 1080Video player offline
Emotes112, 56, 28 pxRequires 3 sizes
X (Twitter)
Image Type Dimensions (px)
Profile Photo400 x 400
Header Photo1500 x 500
In-Stream Photo1600 x 900
TikTok
Image Type Dimensions (px)
Profile Photo200 x 200
Video1080 x 1920
Discord
Image Type Dimensions (px) Notes
Profile Avatar128 x 128Upload as 128px or larger
Server Icon512 x 512Circle crop
Server Banner960 x 54016:9 ratio
Invite Background1920 x 1080Server invite splash
Snapchat
Image Type Dimensions (px)
Shared Story1080 x 1920
Geofilter1080 x 2340
Optimizing Your Social Media Images

Why do pixel dimensions matter?

Using the correct social media image sizes ensures your brand looks professional. If an image is too small, it will pixelate when stretched. If it is too large, the platform will compress it aggressively, often causing blurriness.

Pinterest Ratios

Pinterest is unique because it favors height. The standard 2:3 aspect ratio (1000 x 1500 pixels) performs best. Avoid "giraffe pins" (extremely long images) as Pinterest may truncate them in the feed.

Instagram Strategy: Use Vertical Space

When posting to the Instagram Feed, try to use the Portrait (4:5 aspect ratio) size of 1080 x 1350 pixels. This size takes up more vertical space on a user's phone screen compared to a square image, increasing the time people spend looking at your content.

The Facebook Cover "Safe Zone"

Designing a Facebook Cover Photo is tricky because it crops differently on mobile and desktop. Always keep important text and logos in the center "safe zone" of your 820 x 312 pixel canvas so they don't get cut off on mobile devices.